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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Audi at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 16:52 Audi’s sparkling new A1 Sportback – a thinly camouflaged version of its 2010 A1 Mini-basher – as well as its frugal A4 Concept E and a rather large trophy were the highlights of Ingolstadt’s Parisian offerings this year. In essence this follows on from the Metroproject that Audi unveiled last year. Slightly bigger in five-door guise than the Mini, Audi is keen to play on the A1’s practicality as well as its aspirational qualities.

Eterniti Hemera – it IS a Porsche Cayenne

Eterniti Hemera - it's a titivated Porsche Cayenne We did speculate from the start that the new car company that is Eterniti Motors is in fact a high-end customiser, and that its first ‘new’ car – the Eterniti Hemera – is just a customised Porsche Cayenne. And so it is. Eterniti has release the first photos of the Hemera ahead of its debut at the Frankfurt Motor Show, and at first view it could just as easily be a new Cayenne from Gemballa or Merdad.